REX Honcho in Esquire

Most of the posts in my ongoing "architecture advertising" series focus on architects and/or buildings used in print ads, commercials, and other forms of advertising. As most people probably know, often advertising takes less obtrusive means, such as being embedded into editorial content. The most obvious...

Read More

Depends Legends

It was hard not to laugh at the "Depends Legends" commercial on last night's Saturday Night Live, a highlight of an otherwise mediocre episode. In trying to overcome the stigma in talking about grown-up diapers, the fake commercial recalls the "Oops! I Crapped my Pants" ad from a 1998 SNL episode. But...

Read More

MoMI as a Future House

The first time I saw this futuristic house in a commercial for New Jersey lottery's "Cash 4 Life," I thought it looked familiar:Turns out it's the highly photogenic Museum of the Moving Image expansion in Astoria, Queens, designed by Thomas Leeser:[Photo: Elizabeth Felicella | Image source]Specifically...

Read More

Xarelto's Architecture Equation

Watching this commercial for prescription drug Xarelto earlier today I couldn't help notice that...A visit to a Mario Botta building (Bechtler Museum of Modern Art in Charlotte, North Carolina)+Seeing a model of the Roman Coliseum in one of its galleries+Popping some Xarelto=A trip to see the Coliseum...

Read More